How to shine a light on the people who matter
Help GSK and The King’s Fund showcase the wide variety of human impact achieved through their flagship charitable initiative
The ask was to create and produce a series of stunning films to showcase the work of charities winning GSK's IMPACT awards, and deliver a flagship gala event to celebrate the important work they do to improve the health and wellbeing of the people they positively impact.
Awards are so much more valuable if they create long lasting impact for the winning charities
Small charities working at the edge of society are often underfunded, spending their time fire-fighting and working relentlessly for resource, finance and even their very existence. Because of this, they often aren’t set up for maximising the potential of winning such a prestigious award, which can lead to them missing the chance to open up new opportunities.
A series of high quality, powerfully charged short films to lift the human spirit
Films created in collaboration with the charities and in their own voices, crafted to make our audience understand, relate and empathise, and designed to last far longer than just one night, working as showcases at the ceremony and as a legacy tool for the charities to take away.
IMPACT
IMPACT STORIES WITH PEOPLE AT THE HEART ACHIEVED OUTSTANDING RESULTS
+40%
YOY INCREASE IN VIRTUAL VIEWING
+1,200%
YOY INCREASE IN PAID AD CLICKS
+165%
YOY INCREASE IN MEDIA ARTICLES
WHAT OUR CLIENTS HAVE TO SAY REALLY DOES MEAN THE WORLD TO US.
Director, UK Charitable Investments, GSK
Toucan have been an integral part of the GSK IMPACT Awards programme since 2014, they have helped us to develop the Awards and tell the stories of our winning charities. Their collaborative approach is reflected in their work, producing empathic, moving and engaging films, which always connect with the audience.
Katie Pinnock – Director UK Charitable Investments, GSK
Toucan always rise to the challenge, even when the subject matter has been controversial or sensitive, giving 100% to every project. Their approach is always warm, friendly, inclusive and highly professional and their attention to detail is second to none. We look forward to continuing our partnership with Toucan and would have no hesitation in recommending them to other potential partners.
Lisa Weeks – Assistant Director Leadership & Organisational Development/Head of Third Sector The King's Fund
We have worked with Toucan on the GSK IMPACT Awards since 2015. We have been very impressed by the quality of the films, commitment to the work, ability to work with very sensitive issues and the way they have worked with us to really understand the brief.
