How our stories empowered GSK's
global workforce
Harness a pivotal moment in GSK’s history; launching a new brand driven by a purpose that puts their people first.
GSK were embracing huge change at brand level, with an updated identity reflecting their new purpose: to unite science, technology, and talent to make a difference in more people’s lives.
They wanted to signify a bold step forward with an event to bring all their people, around the world, together as one.
We kicked off GSK’s new brand and purpose with a live, TV-style global satellite broadcast.
Filmed live in front of studio audiences in London, the US, Europe and India, our broadcast reached 70,000 people across four time zones around the globe. As well as our main locations, we created ‘how to’ packs for watch parties at local sites and connected online with people at home so all employees could take ownership, contribute and step ahead together. Our inspirational films, including ‘We are GSK’, which now sits proudly on GSK’s new website, provided a strong storyline, and we managed the entire event, from canapes to cameras. What a way to bring a workforce together.
IMPACT
Best results ever for GSK’s largest, most ambitious live broadcast
99%
Agree/strongly and agree they now have a good understanding of GSK’s purpose, strategy and culture.
85%
Attendees saying they felt motivated, energised & confident for the future, conveying a sense of pride and excitement about new GSK
434.2K
Views for CEO, Emma Walmsley ‘This is our time’ clip on LinkedIn, 96% above benchmarks.
39,400
GLOBAL AUDIENCE
26,700
VIRTUAL ATTENDEES
+163%
ATTENDENCE VS PREVIOUS EVENTS
WHAT OUR CLIENTS HAVE TO SAY REALLY DOES MEAN THE WORLD TO US.
VP, Global Internal Engagement
“A very tiny note to say an enormous thank you for wrapping your arms around our precious purpose and engagement activity. For treating it like it was yours just as much as ours. For the simply first class attitude you all continued to show from the word go, right up until and beyond ‘show day’. Your client service is exemplary. It was clear from every single one of you, that you all really cared about the outcome with us (not just for us).”
Communications Director, Global Commercial
“There was a steep learning curve about what being on a site was and the team pushed and challenged the local GSK team to do and think differently which was tricky for them at times (but needed) BUT most importantly, the Toucan team were adaptable, listened to feedback, supported and for everyone involved, it felt like a true team effort.”
Head, Internal Engagement, Global Campaigns, Comms & Govt Affairs
“This is what you need when you’re trying to get people moving #AheadTogether in the same direction. Your contributions made today’s event extraordinary and will pave the way for what’s possible when it comes to engaging our people in new and different ways from today onward.”
