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Stories that make you come back for more

What is it about some stories that keeps us coming back for more?

I might as well admit it, I’m writing this after a trip to the cinema to see the new Maverick film, a full 30 years after loving the Top Gun original. But as I was walking home, I got to thinking, what is it about some stories that keeps us engaged, in some cases for half a lifetime? It can’t just be Tom Cruise, right?

A quick look at the Amazon bestseller list confirms my theory – there are some stories we never get tired of. So what is it that makes a story stand the test of time?

At Toucan, we’ve been helping clients tell their stories for years, so we’re well placed to work out what hits the mark and what, to coin a Top Gun phrase, goes off in a flat spin heading out to sea. And no matter what story we’re analysing, in what genre, it’s back to the same thing. Human connection.

Strip away the fighter jets or bond-style car chases or animated princesses and successful stories all do the same thing – they touch the audience with emotion, make them feel they are part of the journey and allow them to forget themselves for a while.

Sometimes when I’m sitting in the cinema I steal a look at the people around me and how rapt their attention is to the story that’s unfolding on screen. When I see that in our own audiences, as our films bring people to tears or make them howl with laughter. As our communications encourage more people than ever before to stand up and be counted, or our events transform a company’s journey, I know we’ve done something magical. At Toucan, we love nothing better than seeing our stories hit home. Permission to buzz the tower, sir?

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We’re thrilled to announce that we have joined ISLA, a non-profit organisation founded by event professionals and industry leaders focusing on a sustainable future for events 🤝♻️

In June we attended the ISLA member forum at ‘TheMeetingsShow where it was fantastic to learn more about the organisation and how we, as agencies and clients, can put events at the forefront of the climate fight. Specifically, it was wonderful to gain insight about TRACE, which is the definitive carbon measurement platform to measure and minimise carbon at live, hybrid and virtual events. 

The forum was an incredible experience, our Account Director Natalie said: “It was great to be with industry peers, discussing the challenges our industry faces as well as the opportunities. Everyone there was like-minded, with a common goal. It was really inspiring.” 

We’re excited to go on this journey with ISLA and look forward to continuing to elevate the topic of sustainability whilst supporting our clients and community.

#wearetoucanagency #ISLA #TRACE #carbonreduction #eventsprofs #eventprofsuk #sustainability #toucanagency
"Thank you for being a truly stellar team."🙌

We really loved working alongside GSK to create a completely bespoke virtual experience!

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It’s holiday season! Our August blog reflects on why getting away from it all is the perfect time to see things differently
Meet Sally Nettleton, our Co-Founder and Director!

Sally has a background in theatre, directing, film production and stand-up comedy. Sally is an incredibly talented storyteller, director and producer!

"When people work with us want them to be relaxed enough to be their best and enjoy collaborating. Having a background in performance makes a huge difference, but equally understanding NLP and behaviour is invaluable. The story is always there, the skill is to develop rapport to be able to ask the right questions."

Read more about Sally and meet the rest of the team over on our website!
We are so proud of the work we did with GSK in making a completely unique virtual experience to bring together a global team!

Read about what we did, and the impact we made on our website!
Meet our Founder and MD, Lynn Chambers!

With a background ranging from stand-up comedy and singing to PR and film, Lynn is beyond proud to have created Toucan as a home for talent, creativity and incredible output. She has a passion for nurturing talent and creating a culture where everyone can thrive, loves pushing boundaries and is always ready for a chat.

Read more about Lynn and meet the rest of the team over on our website!
What is it about some stories that keep us coming back for more? Our #toucanstorystrip blog breaks it down over on our website!