We explore why film should be at the centre of every business’ content strategy
Who has the time these days to scroll through Google to find out the ins and outs of your business? Your customers are often time-poor and easily bored. We keep hearing that no-one reads emails any more. But everyone loves a video. In fact, videos will make up more than 82% of all consumer internet traffic by 2022 according to Cisco.
Here’s why, in this post-text world, video works on every level:
- Nothing conveys emotion like a film – It’s more powerful than text, allowing you to connect with your target audience and create an emotional bond. When you tell the story behind your brand or business face to face it’s easier to get your customers to like you, and trust you.
- Videos are easy to watch and engage with – Your video is better than your best sales person because it’s there 24/7 and it’s easily shared between your key decision makers. What people watch on a video will engage them more than what they read because it stimulates both sight and hearing. And what they engage with, they remember!
- Video is a big hit with SEO – it’s the number one piece of content that pulls in your customers. Google ranks video content higher than anything else. Put your video on your home page and visitors will be much more likely to click through to the rest of your site. And make sure you put it on Youtube and other social media. This will dramatically improve traffic to your site
- Videos go viral – social sharing does your marketing for you. Over 90% of video watchers regularly share videos with others giving you the opportunity to reach much further than a traditional marketing campaign
Whatever the content of your video, it needs to be engaging, shareable and informative. It’s a good idea to keep it short too. Remember, Generation Z (those born between 1997 and 2012) has an average attention span of a mere eight seconds. If that came as a bombshell, watch this space because we’ll be looking at ways to keep your audience’s attention in a future blog post.
