Enable GSK & The King’s Fund to showcase the human impact of their flagship charitable initiatives.
Building momentum year on year that adds real value to all involved – GSK, The King’s Fund, the winning charities and most importantly the people positively impacted by their work.
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Events are a wonderful chance to reflect and celebrate, but what about potential for greater impact & lasting legacy?
The charities celebrated at the GSK IMPACT Awards work with some of the most marginalised people in society. They often aren’t set up for maximising the potential of winning such a prestigious award.
By showcasing the great work they do by telling their story in creative ways to bring their unique truth to life could open the door to greater public awareness, further funding and create opportunities for people to reach out and connect.
Sharing stories is central to the human experience. Stories offer us a point of connection, stimulating our senses and involving us emotionally and intellectually.
We saw the value in creating a space for each charity to tell their own stories in a way that resonates. Authentic voices, a clear understanding of the issues, context and working collaboratively. Using our knowledge we wanted to shape the best possible legacy for the winners. Crafting stories that leave audiences ‘astounded by the capacity of the human spirit’ to innovate and lift up those less able.
Films that last more than one night, working both as dramatic and inspiring showcases at the ceremony and a valuable – and otherwise out of reach – tool for the charities to take away and use for promotion and development for years to come.
As well as creating a memorable event, we wanted to use our knowledge of storytelling and film to shape the most valuable legacy possible for the winners. A series of powerfully charged four minute films, working both as dramatic and inspiring showcases at the ceremony and a valuable – and otherwise out of reach – tool for the charities to take away and use for promotion and awareness for years to come.
Toucan has been an integral part of the GSK IMPACT Awards programme since 2011 and have played a key role in the development of the scheme. They produce empathic, moving and engaging films that connect with audiences, taking pride in rising to challenges, even when the subject matter could be controversial or sensitive.
Their approach is always warm, friendly, inclusive and professional, with an attention to detail which is second to none. I would have no hesitation in recommending Toucan to other potential partners and am delighted that they are a preferred supplier for GSK.
Director, UK and Ireland Charitable Partnerships, GSK