How to celebrate innovation
Create and deliver an annual global awards ceremony to celebrate innovation in transformational medicine and vaccines
Our task was to create an award ceremony that would shift the dial on GSK’s flagship global innovation awards event, the Transformational Medicine and Vaccine Awards (TMVAs) to embody the innovative and transformational approach they wanted to celebrate.
Innovation isn’t just a word - it’s a way of thinking. A state of being
Too many awards ceremonies are ‘same old’, with identikit formats for decades, but with the theme of transformation the TMVAs required a different approach - rethinking the format year on year to embody the essence of innovative thinking.
The TMVA story embeds innovation from the inside out
As GSK’s outstanding scientists drive innovation in medicines and vaccines, their annual awards ceremony evolves alongside them. Each year, we create a new format, new structure and strong story thread to transform & innovate the event itself.
IMPACT
Celebrating innovation with the people who make it happen.
26,000
HEARTS & CLAPS
15,000
Attendees
300+
INNOVATION AWARD WINNERS
WHAT OUR CLIENTS HAVE TO SAY REALLY DOES MEAN THE WORLD TO US.
Head of R&D, Culture & Engagement, Communications & Government Affairs
"I want to share a HUGE THANK YOU for all of your efforts to make today’s TMVA event spectacular. From the planning and prep, to the video shoots, to the platform build, to the gift boxes, to the awards show, there was not a detail missed, not a thing left undone. Your dedication to each other, to R&D and to making this event truly wonderful was evident every step of the way.
We recognized R&D stars today, but I want you to know that in a sky full of stars, I saw you. Thank you for being a truly stellar team, I am very lucky to work alongside all of you.”
Head of Culture and Engagement
"I have never worked with an agency as good as Toucan and I've worked with lots of agencies!"
