Brand Purpose & EVP

More than ever, people choose brands because they connect with their purpose and employee value proposition (EVP). A strong brand purpose is an attractor of audience and talent. People want to understand and believe in the ambitions and values of the company. Strategic storytelling from Toucan is a powerful way of amplifying values to start important conversations with and among your people. We can help define, build and communicate your brand purpose inside and outside the business, inspiring action and creating strong, motivated teams with a sense of belonging.