Transformation Narratives

In times of change, people can be the greatest asset or the biggest threat to an organisation. Transforming your business means taking your people with you, and the most effective way to do that is through strategic storytelling. As individuals or communities, stories can nudge us to change our behaviours, inform us so we feel differently about a subject or a product and inspire us to act in new ways. Toucan creates narratives that resonate on a deep, emotional level to create space for change.