'WHAT THE FLOCK' - A NEW PODCAST
We're extremely excited to announce the launch of our first-ever Toucan podcast ‘What the Flock - Stories from the Creative Nest.’ In our first episode released on Monday 9th September, my agency Co-Founder and previous comedy partner, Sally Nettleton and I talk about the history of Toucan and how a career in stand-up comedy led to us running a creative agency.
Humour plays a huge part in our day to day lives and is a valuable part of our agency culture. It breaks down barriers, promotes a positive atmosphere, reduces stress, encourages creative thinking and is a fantastic tool to break down barriers, allowing connections to flourish.
Most importantly, our ability to stand up in front of an audience and tell stories, is becoming a crucial ingredient of the work we carry out for clients - storytelling. Engaging a live audience with comedy can be brutal - so understanding how to shape a story to engage people forms the backbone of the work we do.
Check out our You Tube channel for our first episode and look out for links across our social channels in the coming weeks.
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RED BULL, DANCE YOUR STYLE WRAP
After producing the National Final of Red Bull's Dance Your Style UK last month at Freight Island in Manchester we were delighted to hear at our wrap meeting last week how successful the event has been this year. Client satisfaction is extremely important to us and our Client Services team pride themselves on ensuring that every project achieves its objectives. Now in talks for producing the final again next year, we’re excited to bring new thinking into future projects… watch this space!
SUCCESSFUL CAMPAIGN START FOR DANAHER
We have been delighted to be working this year with new client Danaher, a multi-billion dollar bio-tech company based in the US, on a brand awareness campaign which will run into 2025. Phase 1 of the digital campaign launched early Summer 2024 and the first round of result metrics are in.
Our strategic work set out to tap into the science and innovation community, so a creative approach was needed to satisfy a target audience with natural curiosity. Impactful visual storytelling has driven brand awareness using digital out-of-home media in conjunction with a highly targeted digital campaign. The feedback has been extremely positive following a reassuring set of engagement metrics that show the campaign is performing way above benchmarks and a happy client as a result.
HELLO & FAREWELL
We’ve had a summer of interns and work experience and last week we said farewell to our Chinese student, Beining Wang. After an 8 week marketing internship, Beining heads back to complete her English Language degree at the University of Birmingham. We wish her the very best in the next two years of her course.
In the meantime, we say hello to our very first 12 month marketing intern, George Tubb, who started with us on 19 August. George will join us for his 3rd year work placement as part of his Bachelor of Arts degree in Marketing and Brand Management at the University of Greenwich. It’s only been two weeks and already George feels part of the nest, as he gets to grips with our direct marketing and social media. A die-hard Arsenal fan, George once set up an Instagram fan page boasting over 24k followers!
August also welcomed another Toucan fledgling. Our Strategic Partnerships Manager, Jess Jones gave birth to Grace Ada, on 15th August. We think she looks like a little angel and can’t wait to meet her.
AND FINALLY,
Summer season is over and September has got off to a flying start with 3 big events to deliver before the end of the month. We know that clients are back from holidays too, with multiple RFPs on the jobs board from both new and existing clients, it looks like we’ve got a busy month ahead! Can’t wait to get stuck in!
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