Our week of 26 April...

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WHY IS IT THAT STORIES BUILT WELL LAST THE TEST OF TIME

Yet another different way Specsavers has brought their story to life. They found their line - rooted in rock solid strategy - and stuck with it, opening up so many more creative channels than if they'd been messing around with different stories all the time - watch here (0.5mins)

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BRANDS AND CULTURE COLLIDE IN XBOX CAMPAIGN

XBox have teamed up with Bromley FC to use the Football Manager 24 game as a recruitment tool, to celebrate the game's 20th year. With 4 in 10 fans claiming they could do a better job than actual football managers, this puts it to the test and has landed gamer, Nathan Owolabi his dream job in football - read here (1mins)

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HOW CAN YOU LEAD A HAPPIER LIFE?

Arianna Huffington (founder and CEO of Thrive, and founder of The Huffington Post) shares the idea of building keystone habits that avoid negative bias, boost productivity, and unlock a life of joy and thriving - watch here (1mins)

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IS IT POSSIBLE TO LOOK 10 YEARS YOUNGER WHEN YOU'RE 10?

That's what Dove are asking in a TikTok campaign that's advising people on how to manage skin care conversations with their kids. They've partnered with experts and creators to raise awareness and give advice. This has come following the rising trend of girls, as young as 10, looking for anti-aging products. Obviously this campaign is aimed at parents as, er, 10yr olds shouldn't be on TikTok - but with most of the influence and pressure coming from social media, this undoubtably has a young audience in mind - read here (3mins)

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We'd love to hear about any topics, challenges or insights you would like to see included in this weekly round-up. Do drop us a line here and we'll look to include in future issues.

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