Best Hybrid Event
An incredible win against BBC and SOFII, "The view across the judging panel was unanimous and was awarded to the entry from GSK for their Ahead Together event in June 2022. This was an important event for GSK and made efforts to engage the audience across live, hybrid and virtual settings by considering their experience throughout the planning.
Best Agency Collaboration
Up against some fierce competition including HSBC for their part at Sibos, we won the award for this incredible multi-layered project with the GSK Global Communications teams. Judges commented "GSK and Toucan Agency won the award for their exceptional work in planning and executing a global event surrounding GSK’s demerger. The collaboration revolved around involving individuals and empowering them to own their stories, creating a bottom-up, personalised approach."
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