Our week ending 9 AUGUST...

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RSPCA RSPCA REBRAND: A VIBRANT CELEBRATION OF THE HUMAN-ANIMAL BOND AND TIMELESS APPEAL

The RSPCA rebrand is brilliant. By skillfully integrating the warmth of the human-animal bond, the rich heritage of the organization, and an all-age appeal, the rebrand has transformed into something truly remarkable. The new visual identity is not only colourful and appealing but also exciting, capturing the essence of what the RSPCA stands for.

This reimagined branding approach successfully bridges the gap between tradition and modernity, ensuring that the RSPCA continues to resonate with people of all ages. The vibrant and engaging design is a testament to the enduring relationship between humans and animals, celebrating it in a way that is both contemporary and timeless - read here (2mins)

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EMBRACING FAILURE : THE KEY TO SUCCESS AND GROWTH

‍‍Hiring a Head of Failure was one of the best decisions he ever made, says Steven Bartlett, Diary of a CEO. "Those that fail the fastest, get the most feedback, because failure is feedback and feedback is knowledge and knowledge is power". It's not the first time he's talked about the power of experimentation and failing - and doing it more often and faster than your competition to gain a competitive advantage.

But before all go 'wild west' on our businesses it's wise to remember, as he highlights in this post, measurement is key to the success of failure! - read here (2mins)

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VISIT OSLO: A HILARIOUSLY UNCONVENTIONAL TAKE ON TOURISM ADVERTISING

Instead of focusing on the typical attractions and selling points of Oslo, the film takes a refreshingly different approach by using dry humour to poke fun at the city. This unique style makes the ad stand out starkly from most conventional tourism advertisements. The film follows the character Halfdan, who delivers a humorous and self-deprecating line: "I grew up here and I live here temporarily, unfortunately."

This tongue-in-cheek portrayal offers an honest and amusing perspective on life in Oslo, turning the usual promotional strategy on its head. By embracing a more playful and irreverent tone, the ad not only captures attention but also provides a memorable and engaging portrayal of the city, making it a standout in the realm of tourism marketing - watch here (2mins)

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THE POWER OF HUMOUR AS A MARKETING STRATEGY

Big brands are searching for comedy gold! Humour is not just about laughter; it's a powerful mechanism for transforming brands into relatable, memorable creations. Humour has proven to be a formidable tool in marketing, transcending its role as a mere source of entertainment to become a strategic element in building emotional connections between brands and consumers.

Recognising the nuanced art of humour, brands are increasingly turning to professional comedians to craft their humorous campaigns - read here (2mins)

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