Our week ending 26 July...

JELLYCAT'S POP UP: TAKE HOME A FISH AND CHIPS BUDDY!

Jellycat, renowned for its companionship, softness, and healing qualities, taps into the spirit of the times, becoming a social currency for the young. Beyond fostering community interaction, it serves as a sanctuary for the soul. On July 15th, Jellycat launched an innovative experience at Selfridges London, inviting fans to indulge in its latest collection themed around "fish and chips." Fans can select Charlie, Clemont, Vinny, or Salty directly from the shelves. Afterwards, they can customize their order at the counter, where each item is freshly prepared, seasoned to taste, and wrapped in Jellycat's distinctive news-style paper. Personalized stickers adorn the packaging, presented in elegant gift bags. Jellycat's unique brand charm, turning everyday moments into small fortunes, continues to attract a growing base of devoted fans. - read here (1mins)

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HOW TO STAND OUT FROM THE CROWD

‍TikTok recently achieved over 1 billion monthly active users and it’s one of the fastest-growing social media platforms. This means that there’s a big opportunity for your business to be seen by your target audience and generate conversations with them, as well as creating an engaged community online that will support your brand..- watch here (2mins)

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IT'S ALL ABOUT YOUR AUDIENCE

Marcus Alexander Velazquez is a public speaker, event host, musician, actor, author, voice-over talent, and screenwriter. His TED Talk is intended to challenge listeners to evaluate their current methods of communicating for the purposes of saving time and emotions, as well as increasing the effectiveness of one’s daily communication. Most replayed section ‘It’s not about you, it’s about your audience – present information the best way for your audience to receive it.’ His talk is packed with gems like “Effective communication requires humility – you can always be wrong and that means you’re willing and able to listen to other people’s view points”  And the wise observation from Albert Einstein who said “If you can’t explain it simply – you don’t understand it well enough.”  - watch here (12mins)

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THE GUARDIAN TEAM GOT CREATIVE FOR THE ELECTION

Partly inspired by a ‘Broken Britain’ and in direct response to the rise of AI generative imagery and fake news, the newspaper’s election coverage this year is made with purposely imperfect paper cuttings - read here (2mins)

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