Our week ending 30 August..

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BRIDGERTON MEETS UBER EATS:

The campaign by Uber Eats - Get Almost Almost Anything, integrates actors from the famous Netflix series Bridgerton, which changes the perception of its consumers and helps re-educate them on their services, by promoting the fact that you are able to order more than just food on Uber Eats. The campaign also cleverly links in with different lifestyle scenarios such as Period Romance. This makes consumers engage with the campaign and relate to how they could benefit from using Uber Eats to suit their personal lifestyle

If you didn't see this advert enjoy the witty casting of Nicola Coughlan of Bridgerton fame as she tests the Uber Eats app to the max. Sexy ankles and chamber pots - I'll say no more Mr Darcy! - watch here (1 min)

Discovered by - Sally Nettleton, Co-Founder / Head of Content & Culture

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NO MORE BAD PHOTOS:

Hot photography trends and ideas to embrace in 2024 - As the field of photography continues to evolve with the rise of digital flip cameras, smartphones and innovative technology, the concept of photographic trends has come to the fore, shaping the character and style of images and giving them a unique identity that resonates with the viewer. These trends transcend traditional genre boundaries and bridge the barriers that separate commercial and lifestyle photography.

Reflecting a wider cultural shift that echoes today's high-tech, artificially intelligent zeitgeist, they also respond to the once-vintage style of digitally recreating classic elements of the past, bringing them up to date with modern technology and the expectations of the viewer. This cross-generational fusion makes photography not only a way of documenting reality, but also a creative platform for exploring the intersection of culture and technology 

Never take a bad photo again - read here (4 mins)

Discovered by - Sally Nettleton, Co-Founder / Head of Content & Culture

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AI IN THE CREATIVE INDUSTRY:

Darth Vader will never die and does Scarlett Johansson now have a digital doppelganger called Sky? Generative AI is usually a controversial discussion topic. Generative AI, with its sophisticated capabilities, presents both exciting opportunities and significant challenges. This technology can create content that mimics or even enhances the voice, image, writing style, and other personal attributes of individuals. Such advancements open up innovative possibilities for creating personalised and engaging media. For instance, digital doppelgangers could be used in various entertainment contexts, from virtual performances to interactive experiences, offering fans a new way to connect with their favourite stars. However, these developments also introduce competitive threats and ethical dilemmas.

The ability to replicate someone’s likeness or voice raises questions about consent, intellectual property, and the potential for misuse. As AI technology continues to advance, it becomes increasingly important to navigate these issues carefully, balancing innovation with respect for individual rights and creative integrity. The complexities surrounding generative AI and digital replication emphasise the need for ongoing dialogue and thoughtful consideration within the creative industries. The question “Who even wrote this?” reflects the broader curiosity about the authorship and authenticity of content in an era where AI can generate and replicate human-like creations. As we move forward, understanding and addressing these challenges will be crucial in shaping the future of creativity and technology.

Don't risk falling behind- read here (2 mins)

Discovered by - Sally Nettleton, Co-Founder / Head of Content & Culture

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NO REGRETS

AI in Marketing - AI has already demonstrated it's capable of being a key asset in marketing teams. With its ability to understand applications such as: content personalisation, lead qualification and analytics driven insights. The survey report will enable businesses to gain a better understanding of AI in marketing today and what it could look like in the future, to help inform better decisions to make the most out of the opportunities AI has for businesses, marketing, and events. Alongside the challenges and its impacts on the marketing world around us.

Understand the future of AI in marketing - read here (4 mins)

Discovered by - Esme Hall, Writer / Story Strategist

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We would love to know anything Brilliant, Brave, Kind, or Magical that's going on in your world that you'd like to share... we may even feature it in next weeks issue.

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Ready to create your next story?

Toucan are a full-service London creative agency specialising in strategic and creative storytelling across brand strategy, campaigns, communications & experiences.

If you would like help getting your story straight, you can book a time in here with Alex Redfarn, Strategic Partnerships Manager.

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