Our week ending 12 July...

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INSTA LOSES CREATOR ACCOUNTS TO CARA

With the news that Instagram is using creators' content to train their AI, a number of digital artists and creators have closed down their accounts and moved to Cara. First launched in January 2023 the app jumped from 40,000 to 700,000 users following the news last week. The app works in a similar way to Instagram, making it easy for people to transition but is focussed entirely on art as a genre - actively filtering out AI generated images - read here (2mins)

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DON'T DO IT (GOOGLE NO-GO WORDS)

‍Words you should never Google and what happens if you do. One of the ways to make a story memorable is to create a shocking image or scenario. We give you fair warning, Google search comes with Google images, and there are some things that are better left unseen - read here (2mins)

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SPOTIFY PERSONALISES AD CAMPAIGN

Spotify's new campaign 'My Spotify' uses customer insights and stories to highlight the very personal relationship every user has with Spotify. This isn't just an ad campaign though, it's also a personalised in-app experience with insights into our individual listening habits and playlist builders. The bespoke concept is continued in their partnership with Vodafone and the official Glastonbury app - with Spotify recommending artists to check out at the festival, based on the music you love - read here (12mins)

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EASY WAY TO USE STORIES TO CONNECT

Why are stories an invaluable tool to shape consumers’ mindset, beliefs and behaviour? Storyteller and facilitator, Kelly D. Parker empowers brands to turn followers into devoted fans with the power of storytelling. In her TED Talk, Kelly shares a simple, 4-step process to create your own stories that connect, persuade, influence and break through the clutter - watch here (12mins)

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