Our week ending 21 June...

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IKEA TAKES WFH TO A WHOLE NEW LEVEL

Ikea has taken 'working from home' to a whole new level! They have become the first brand to offer paid work in a new virtual store, located inside gaming platform, Roblox. The virtual universe brand will be selecting a team of 10 virtual staff to work in the store, undertaking the same tasks as real-world colleagues, and getting paid the same hourly rate. The Co-Worker Game launches on June 24th - read here (2mins)

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NEW CATEGORY OF BREAKDANCING AT PARIS OLYMPICS

An exciting highlight of the 2024 Paris Olympics is the debut of breakdancing as an official sport. This event will feature 16 B-Boys and 16 B-Girls competing in solo battles, showcasing their creativity, technique, and musicality. One notable contender is B-Girl India Sardjoe from the Netherlands, who has already made waves by winning the World Final B-Girl title at just 16 years old. Her journey and the overall inclusion of breaking at the Olympics mark a significant cultural milestone, bridging hip-hop origins with global athletic recognition​. Red Bull BC One World Final features Paris wannabes, watched by some of the original B-Boys and B-Girls from the culture’s early days. Logan Edra, also known as B-Girl Logistx, competes in the Red Bull BC One World Final in New York. More of the athletes stories can be found on the Olympics official site - read here (2mins)

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18+ ADULT ONLY VOTING IS HOT AF

We do love a campaign that addresses a real problem with a meaningful insight. In this case, it's encouraging 18-24s to vote in the upcoming UK general election on 4th July. The UK has a particularly low turnout for young voters, who are largely disengaged and unmotivated, creating an aging democracy. Motivating younger people to participate is increasingly important, so Saatchi & Saatchi tapped into a core passion point for 18-24s, dating, along with a bold look and feel and some punchy insights, to prove that voting is sexy AF and it's '18 for a reason'  - read the article here (2mins) or watch the social clip here (0.10mins)

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SPOTIFY CREATES MUSIC VIDEO FOR MARKETERS AND WINS AT CANNES LIONS

Spotify continues to demonstrate their understanding of audiences and brand relevance with a unique music video coded into a media planning spreadsheet 'Spreadbeats'. Aimed at marketeers, agencies, and brand partners, this innovative approach uses analytical tools to create a memorable experience. Rich Frankel, Spotify's global creative director, highlighted the creative storytelling through media plans when speaking to Campaign stating: "The media plan is the unsung workhorse of our industry, and it’s not necessarily the first thing you’d think of to tell a story creatively...Through Spreadbeats, we are using the analytical tools of our trade to deliver a memorable experience. We hope to inspire our brand and agency partners to never look at a media plan from Spotify the same way again". The video, almost 4 minutes long, features mesmerising imagery and music, embedding the logo within the content. It's a prime example of "show, don't tell," emphasising that ads work harder on Spotify. It won the Grand Prix for Digital Craft at this year’s Cannes Lions Festival of Creativity - read/watch here (4mins)

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