Our week of 3 May...

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PEPERAMI DIGS OUT 'ANIMAL' FROM 90'S ARCHIVE

The 90s are back in more than just a fashion sense. Peperami are bringing Animal back in their new ad spots! Brand mascots can increase relevance with audiences by 41% and there's no doubt Animal is memorable - read here (1mins)

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BARBECUE SEASON IS APPROACHING

Heinz are preparing us for Barbecue season and the 65th anniversary of Barbie by creating a limited edition collaboration with Mattel to launch pink Barbicue Mayo. They've made a limited run after they created a mock up last year to celebrate the release of Barbie when fans overwhelmingly voted for Heinz to make it a reality - read here (1mins)

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LOOKING FOR A HIT OF DOPAMINE?

We love this temporary immersive installation by Fever organisers. Set up in London, Washington DC, Madrid and Brisbane, the multi-room approach provides a 360 degree multi-sensory experience that floods your body with happy chemicals. One to visit on your own, with friends or take the kids and enjoy together - read here (1mins)

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ROBERT DE NERO'S UBER BROMANCE

Uber Eats used Uber production tech to make it possible to tell the story of a beautiful friendship that develops over time in the back of an Uber. Robert De Nero and Asa Butterfield seem an unlikley pairing but thanks to the unique production approach to this ad we get to see their friendship unfold over many a shared ride - the setting of which is critical to our emotional connection with the story. But it's something that wouldn't have been possible without the innovative tech used in the production - watch here (3mins)

We'd love to hear about any topics, challenges or insights you would like to see included in this weekly round-up. Do drop us a line here and we'll look to include in future issues.

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Sausage Photo by LikeMeat on Unsplash

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