Our week ending 17 May...
COMPETITIVE ART WAS ONCE AN OLYMPIC SPORT
For the first four decades of competition, the Olympics awarded official medals for painting, sculpture, architecture, literature and music, alongside those for the athletic competitions. It makes sense, we want to see people excel, and not just in sport. Great British Sewing Bee anyone? Or are you more Pottery Throw Down or Portrait Artist of The Year? - read here (1mins)
GOOGLE IMAGES WAS CREATED BECAUSE OF J-LO
Necessity is the mother of invention. “People wanted more than just text," former Google CEO Eric Schmidt said about the birth of Google images. "This first became apparent after the 2000 Grammy Awards, where Jennifer Lopez wore a green dress that, well, caught the world’s attention. At the time, it was the most popular search query we had ever seen. But we had no surefire way of getting users exactly what they wanted: JLo wearing that dress. Google Image Search was born.” What do you want more of? What do you want less of? The answer on the tip of your tongue could be the next big trend - read here (1mins) or watch the BHTS making of the Versace outfit film here (15mins)
WHY E.L.F. HAVE GOT THEIR BRAND COLLABORATION RIGHT
Two brands, who make brilliant branded content (E.L.F. Cosmetics and Liquid Death), have collaborated on a limited, and pretty niche product range. Sourced by our Creative Strategy Director, Nuria McGlinchey, who loves to see brands engaging seemingly niche audiences, this collaboration doesn't fail to deliver with it's unexpected, super relevant content - read here (1mins)
WE'RE MORE CREATIVE IN THE SHOWER
Why is a relaxed state of mind so important for creative insights? When we are diligently focused, our attention tends to be directed outward, toward the details of the problems we’re trying to solve. While this pattern of attention is necessary when solving problems analytically, it actually prevents us from detecting the connections that lead to insights. ‘That’s why so many insights happen during warm showers,’ ‘For many people, it’s the most relaxing part of the day.’ It's only while being massaged by warm water, unable to check our e-mail, that we’re finally able to hear the quiet voices in the backs of our heads telling us about the insight. The answers have been their all along–we just weren’t listening - read here (2mins)
We'd love to hear about any topics, challenges or insights you would like to see included in this weekly round-up. Do drop us a line here and we'll look to include in future issues.
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