Our week ending 31 May...

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15 COOL JOBS OF THE FUTURE

Drones and robots may be replacing humans in the workplace, but here are some great gigs the next generation can look forward to in the coming years. The trends of the future tell us a lot about our hopes and desires. We want to feel more engaged so the Gamification Marketing Specialist will help keep online buyers’ attention by making their experiences more playful while we're going to want more than sustainability (keeping things the same) to regeneratively (making things better). Or, you could just be a Space Tour Guide - read here (2mins)

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SALVADOR DALI DESIGNED THE CHUPA CHUPS LOGO

Brands are actively looking to collaborate with artists, working together from conception to execution and finding solutions that can fundamentally shape a brand. Brand and artist partnerships are not easy, but get them right, and these integrations can result in great art and powerful commercial opportunities - read here (1mins)

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LEADERS ARE HUMANS TOO

A leader, first and foremost, is human. We're all familiar with the teachings from Simon Sinek and in this sofa chat with Vanessa Smith, President of Californian software company, ServiceNow.org, he talks about vulnerability in leaders being a key strength. Only when we have the strength to be honest with ourselves can we truly lead - watch here (2.5mins)

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AD CAMPAIGN USES METAPHORS RESULTING IN COPYWRITER PORN

What a campaign!!! We think this brand has created an ad campaign that is pure porn for copywriters. Ads that hark back to the good old days when we respected our audiences, create a perfect balance of irreverence, wit and message. This campaign from Wilkinson Sword is memorable, humorous and delightful in its use of metaphor. The use of metaphor is something that really does help us create human connection, especially in a world of AI. An unusual metaphor can really drive a message home and appeals to that uniquely odd part of our human brans that - no matter how fast at processing - AI just doesn't seem to find the resonance of (yet, at least) - read here (2mins)

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We'd love to hear about any topics, challenges or insights you would like to see included in this weekly round-up. Do drop us a line here and we'll look to include in future issues.

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