Our week ending 20 September...
ATTENTION SPAN NOW RIVALS GOLDFISH:
Attention span, the length of time a person can concentrate on a single task, activity, or stimulus, is a crucial aspect of cognitive functioning. It influences how we learn, work, and interact with our surroundings. This article sheds light on the average human attention span statistics and facts, illustrating how attention varies among individuals and changes over time.
With the advent and widespread use of digital devices, their impact on attention span is noteworthy. The average attention span of a human is now only 8.25 seconds, which is less than the 9-second attention span of a goldfish. Also, the average adult internet user's attention span is 8.25 seconds, affected by the increasing distractions on the internet, social media, and the environment.
How can we use our knowledge of attention spans to our advantage: Understanding the different attention span times in different age groups can be useful information for marketers, teachers and professionals in psychology. As children, teenagers and adults have different attention span times, different fields will be able to use this information to tailor communication strategies in the classroom or through advertising. By understanding these differences will pose an opportunity to make communication more effective in a range of fields, across all age groups.
Find more insightful facts here (3 min read)
Discovered by - Sally Nettleton Co-Founder / Head of Content & Culture
VISUAL STORYTELLING ENTERTAINMENT:
Multimedia show director Willie Williams has helped redefine live entertainment in collaboration with artists ranging from David Bowie to The Rolling Stones. He gives a behind-the-scenes look at his recent epic undertaking — designing and directing the rock band U2’s 40-night residency at the Sphere in Las Vegas, a blend of cutting-edge technology and imaginative visual storytelling — and shares what it takes to create unforgettable experiences that foster connection.
Willie Williams was able to transform visual storytelling entertainment through live events, immersing 18,000 people a night in sound and vision. Working with U2, creating their live performances, he has done over 1,000 shows, in 250 cites and 40 different countries and each time is a blank canvas. Willie describes how they 'reinvent' every event, yet the goal stays the same, which is to create an emotional connection between the audience and performers.
U2 predominantly used to hold their live performances in football stadiums which projected incredible raw energy, however from a design point of view, they soon met a brick wall. After seeking new possibilities in visual storytelling, they adopted the use of emerging visual technologies, introducing multi screen and big-video presentation. Which subsequently led to Willie and his team creating the world's very first stadium-scale LED video screen for U2s' PopMart Tour.
Watch the FULL TED Talk here (13 mins)
Discovered by - Sally Nettleton Co-Founder / Head of Content & Culture
ENGAGED, PRODUCTIVE, APPRECIATED:
Creating an engaged and productive workforce is an important organisational goal for many employers. It usually involves implementing and maintaining an attractive system of appreciation and rewards, which also helps improve employee loyalty and retention.
Making employees feel appreciated makes them feel more comfortable in their workplace, which means more productivity and a higher likelihood of the employers retaining them within the company. Feeling valued in the workplace is also important, employers that recognise good work and praise it are more likely to have employees that are happy, more productive and more focused on their tasks.
Feeling appreciated is even more crucial when it comes to a customer facing role, as everything you do, including the way you act and what you say, can have a huge impact on customer satisfaction. If employees feel valued and appreciated, they have a sense of wanting to give something back to the company. In a customer service role, this is often demonstrated through ensuring customers receive great customer service, which has a possibility of reflecting positively on the companies revenue, due to the trust it builds between the customers and employees.
What are the most effective ways to reward employees?
- Thank them publicly
- Offer time off
- Pay for their commute
- Offer work from home
- Consider free meals
- Invest in training
- Create a comfortable space
Reward employees for great results, find more tips here (3 min read)
Discovered by - Sally Nettleton Co-Founder / Head of Content & Culture
BEES SAVE PROFITS:
A Sweet Symphony: How Nature's Harmony Boosts Productivity. Effective storytelling can help businesses build stronger customer relationships, improve brand loyalty, and drive sales. In this article by Bain, CFO of Olam Food Ingredients, Rishi Kalra, shares how their discovery of creating a natural habitat for bees on their almond producing farms is leading to increased levels of productivity, resulting in a naturally sustainable production method.
Kalra states: "That is where the link starts to be made. There is a cost to doing this, and in a financial statement that money you are spending is an expense, but the value is long-term productivity. So how do you allocate capital to a project like that? It’s by looking at expenses not in the conventional way but by looking at the impact on natural capital and then measuring that in dollars and cents."
See how huge efforts are put in place for communities and sustainability here (3 min)
Discovered by - Rachel Hepburn Marketing Director
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We would love to know anything Brilliant, Brave, Kind, or Magical that's going on in your world that you'd like to share... we may even feature it in next weeks issue.
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