Our week ending 13 September...
SPARK INSPIRATION, ENCOURAGE ACTION:
No matter how important or valuable the information, without engagement, your presentation may not reach its full potential. Engaging with your audience is key and getting your message across in the right way is vital.
Did you know about the 10 minute rule?
Despite the fact that peoples attention span differs, the 10 minute rule of presentations will ensure that your audience will stay engaged throughout your presentation. Secondly, consider including a relevant video clip or a unique anecdote. Any slight change in the structure of a presentation is a great way to keep your audiences' attention focused on your message, whether this is changing the mood, by asking questions or by proposing a challenge for the audience.
Utilising visual storytelling is another great way to ensure your presentation is effective and meaningful to your audience. Split the story into chapters (or key stages) for each slide and break up the visual content with bullet points or single statements coupled with unique images or film clips.
This will help ensure your audiences' attention span will last throughout the whole presentation.
Want to persuade, spark inspiration, and encourage action?
Find more tips from American Express in their article here (3 min)
Discovered by - Sally Nettleton Co-Founder / Head of Content & Culture
VERY DEMURE, VERY MINDFUL:
First of all, how the heck did this trend go viral?
The latest internet trend is thanks to a TikTok creator called Jools Lebron, who posted a video demonstrating how to be demure at work, which rapidly went viral reaching over 2.4M views. This was after posting several other videos on how to be demure when ordering food, heading to the office or by applying deodorant?!
With over 74,500 posts on TikTok under the #demure hashtag, brands like Ssense and Anthropologie have rapidly incorporated the viral phrase into their marketing. While quick adoption can boost relevance, strategists warn that misalignment with brand identity can lead to missteps. The emphasis should be on understanding the deeper cultural meaning behind trends rather than just capitalising on their popularity.
Today it is important for brands to be reactive and to truly understand the meaning behind trending words. Brands should analyse the context and ask themselves how it resonates with their brand and values, and to understand the true meaning behind the trend before they share with their target audience.
Read further on cultural relevance from Vogue Business (4 mins)
Discovered by - Connor Kent Content Creator / Producer
THE TIMPSON'S DIFFERENCE:
Led by CEO James Timpson's, Timpson’s management system flips the traditional management structure, placing frontline staff at the top of the hierarchy. This upside-down approach gives employees responsibility and authority for business decisions. They are empowered, have their judgment trusted and work to simplified processes. The company promotes a motivated workforce focused on customer satisfaction. Timpson's flat organisational structure minimises the layers between the top of the hierarchy and frontline staff, promoting open communication, faster decision-making, agility and promotes a sense of trust between the company and employees. Timpson's expectation is for employees to think like entrepreneurs, by coming up with new initiatives and ideas for the business, whilst also making important every day decisions.
The results are magnificent, Timpson's boss states that "every time we measure happiness, when are employees are happiest, we make the most amount of money". So it's true, a happier workplace, higher morale and employee satisfaction means a successful business.
Bring smiles and success to your business, watch here (Full video 42 mins)
If you would like to watch the shortened version, you can here on X (1 min)
Discovered by - Esme Hall Writer / Story Strategist
A PLAYFUL TAKE ON THE EVERYDAY LIFE:
Make the consumer do the work is Ikea's fresh take on their 'LIKEA' campaign. The goal is to trigger curiosity by engaging with customers to allow them to envision what Ikea products they can bring into their everyday life. Either by improving their sleep "Sleep likea baby" or by becoming a pro at studying "study likea boss". The repeat of the word "LIKEA" helps the consumer remember the word better through repetition and familiarity; the repetition creates a chemical reaction in the neuron of our brain which allows a faster recall; whilst the familiarity, due to the repetition, makes it more likeable. The campaign is creative, playful, and friendly, just what you'd expect from an Ikea campaign.
See how the campaign unfolded (1 min)
Discovered by - George Tubb Marketing Executive Intern
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We would love to know anything Brilliant, Brave, Kind, or Magical that's going on in your world that you'd like to share... we may even feature it in next weeks issue.
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