Our week of 19 April...

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VANISH AWARD-WINNING CAMPAIGN: CHANGING AD NORMS

‍Vanish clinched the Channel 4 Diversity in Advertising Award, valued at £1 million in C4 airtime, for their insightful ad supporting autism. A whopping 75% of autistic individuals emphasise the importance of maintaining the look, feel, and scent of their clothes. Given Vanish's dedication to prolonging clothing lifespan, they collaborated with Havas London and the charity Ambitious about Autism to spearhead a campaign spanning TV, PR/influencer engagement, and a physical exhibition at Oxo Tower gallery. Channel 4 established these awards to promote inclusivity in advertising, as only 4% of UK TV ads feature disabled individuals, despite 22% of the population having a disability - read here (3.5mins)

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ARE YOU READY FOR DIGITAL IMMERSION?

Apple's first spatial computer, Vision Pro is a headset that seamlessly blends digital content with your physical space using revolutionary VR and AR tech. You can either see apps and screens superimposed on the world around you, or turn a wheel and be completely immersed in a digital world, navigating using your eyes, hands and voice - read here (1mins)

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WHERE ART INTERSECTS WITH TECHNICAL DESIGN

‍Science and art are intrinsically linked through curiosity, creativity and play. It's no coincidence many inventors are also artists - and vice versa.  The French duo, Marion Pinaffo and Raphaël Pluvinage have worked together since 2015 and this instillation, En Cascade, Mécanique Sablonneuse is a beautiful example of art and interactive play inspired by science and nature. To see the construction of this and many other delightful examples of their work - watch here (1mins)

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SHEBA GETS BEHIND CAT-TASTIC BEHAVIOUR IN THE US

‍Check out the debut of the Gravy Race event! This could be the USA's second most-watched sporting extravaganza, surpassing the NBA's 2023 finals by a whopping four times. Witness eight internet-famous felines, collectively boasting a staggering 55 million followers, as they sprint on a track coated with Sheba’s Gravy Indulgence. Broadcasting the excitement is none other than Ian Eagle, crowned Sportscaster of the Year in 2022. Which whiskered competitor will emerge as the ultimate gravy connoisseur? - watch here (1mins)

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