Our week ending 11 October...
TOP WELLNESS TRENDS IN 2024:
The wellness market is growing at a rate of knots at the moment, with consumers becoming more conscious about their health and wellbeing, especially among Gen Z customers. The rise in the wellness market among Gen Z customers Is likely to have sprung from influencers among social platforms such as Instagram and TikTok. With Gen Z customers following influencers online who look after their wellbeing. Either by going to the gym, running or producing content to show what protein meals they recommended to stay healthy.
New data from McKinsey & Company shows that Gen Z customers are spending more on health and wellness than older consumers, specifically on their appearance, health, fitness and nutrition. You could argue it is good to see that young people are taking care of their health and appearance, however, how many of these products do young people actually need? Are influencers ethical or are they putting too much pressure onto young people, which could be the reason behind an increase in cosmetic procedures, care products and vitamins.
Brands today are able to utilise the ongoing growth of the market by producing new exciting products, such as wearables which gives consumers insights into their day-to-day wellbeing, including their sleep and blood sugar levels. Secondly, consumers also look to seek ways to improve their sexual health, gut health, fitness and weight management.
Read more behind the science of wellness (5 min read)
Discovered by - Sally Nettleton, Co-Founder / Head of Content & Culture
WHAT'S YOUR PERSONAL BRAND STORY - LOYAL & DEVOTED?:
If we looked at every golden retriever, you can guarantee their personal traits include gentle, outgoing, patient, playful, intelligent and eager to please.
Your personal brand is your reputation and it shapes how everyone around you, including friends, family and the public perceives you. Having personal goals can help shape your persona, so if you would like to improve your skills or personality, having specific goals can help make this a reality. Your personal brand follows you around, so it's not just how people perceive you in person.
Your social profile, for example, on Instagram or LinkedIn can also shape your persona and how others perceive the type of person you are or the type of characteristics, knowledge or skills you have. This can also have a huge impact on an employers views, which can influence their hiring decisions, as they can see what you post, like and comment on.
Here's how you can create a brand that captures who you are, and how you want to make an impact on the world, based on your unique skill sets.
Watch here to start feeling good about your personal brand (6 min watch)
Discovered by - Sally Nettleton, Co-Founder / Head of Content & Culture
SHOP SMART, EAT SMART:
As consumers we shop and eat every day, and this comes with a huge responsibility and power to save our planet and to fight climate change. This can be achieved through small actions each day that can make a huge difference for our future. Producing food, clothing and paper has a big impact on our planet and is in fact responsible for a scary three quarters of global deforestation.
Thankfully, there are ways in which you can change your eating habits for a healthier planet. Eating more plant protein such as beans, chickpeas, nuts and grains, reducing meat and dairy and less saturated fats such as butter, milk, cheese and coconut can lead to a reduction in greenhouse gas emissions. Adopting this approach is not only doing good for the planet, but it is good for your health too. Reducing the amount of meat you eat and including more beans, lentils and nuts in your diet can help lower the risk of heart disease and other chronic conditions.
Smart steps to take:
Reducing Waste: 1/3 of food produced globally is never eaten, so it is incredibly important to reduce waste to provide food for more people without the damaging impact.
Consume mindfully: Be cautious about the products that you pick up from the shelf, eat a balanced and nutritional diet which can help maintain a more sustainable environmental footprint.
Read the WWF article here (2 min read)
Try Sustainable Recipes today for a healthier planet (4 min read)
Discovered by - George Tubb, Marketing Executive / Intern
BEETLEJUICE DROP:
The sequel to cult 90s film Beetlejuice has dropped in UK cinemas to much excitement. And there are lots of reasons to be excited beyond simply being the next instalment of the story. The run up and release has sparked conversation and a sense of community amongst fans old and new. It's boosted the first film back into the trending sphere of streaming platforms, along with the iconic soundtrack, and undoubtably we'll see a heavy influence of Beetlejuice infused goth fashion - not just for Halloween! Primark got in early on the action with a collaboration with the film's costume designer, Colleen Atwood that landed in August.
Partnerships like this generate interaction and preference for brands by creating more opportunities for fans to immerse themselves in the story, characters and universe - and bring them into the real world, which creates a cultural moment, which ultimately translates into social currency. I'm already dusting off anything with black and white stripes and digging out the heavy black eyeliner.
Watch the trailer today (2 min watch)
Discovered by - Nuria McGlinchey, Creative Strategy Director
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