Our week ending 23 August...

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OUT OF THIS WORLD ADS

Ads in Space. Is the the final frontier? The idea of merging advertising with space exploration, as proposed by Vlad Sitnikov, the founder and chief creative officer of StartRocket, raises a profound question about the direction of our relationship with outer space. Sitnikov envisions a future where brands and their fans are brought closer together, quite literally, in the vast expanse of space. Drawing inspiration from Stanley Kubrick's 2001: A Space Odyssey, a film that subtly showcased brands as part of its futuristic narrative, Sitnikov argues that with the technological strides made by companies like SpaceX, Blue Origin, and Virgin Galactic, it is now feasible to turn this vision into reality.

But while these advancements open up new possibilities, they also force us to confront an important question. Is this truly the direction we want to take? Space has long been a realm of wonder, mystery, and scientific exploration. It represents the limitless potential of human achievement and discovery. Commercialising space by filling it with advertisements could diminish this sense of awe and the purity of space as a shared human frontier. Do we want the night sky, a symbol of the infinite and the unknown, to be transformed into a platform for selling products? As we stand at the brink of a new era of space exploration, it's worth asking whether the commercialisation of space aligns with our deeper values. Should the final frontier be an arena for brands, or should it remain a space for exploration, innovation, and the collective imagination of humankind? - read here (2mins)

Discovered by - Sally Nettleton, Co-Founder / Head of Content & Culture

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DON'T LOOK NOW!

Eye tracking knows what you want! Imagine a world where you're busy scrolling and in the split second you decide you like the dress someone is wearing, AI is using eye tracking to source it and tell you the price. Eye tracking is a crucial technology to help us understand human behaviour and the underlying thinking processes. Its applications are limitless, both in research and commercial use.

Secondly, In the context of research methods eye tracking is used for qualitative and quantitative research, specifically for: behaviour interpretation, usability, retrospective interviews, dependent variable, A/B testing and stimuli measurement. The automotive industry can benefit from AI eye tracking, as the technology is able to detect if a driver is focused whilst driving, which can help to reduce the risk of car accidents. People in neuromarketing and advertising can also get excited about eye tracking, as it can help them to discover what customers are most interested in and what they may completely ignore, enabling them to tailor specific content - read here (8mins)

Discovered by - Sally Nettleton, Co-Founder / Head of Content & Culture

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TRENDING #TAGS

Want to know where to find the most popular TikTok hashtags?

Easily increase your fan base on TikTok through the use of AI, which can help you find trending hashtags to boost your posts exposure. Whether it's a popular challenge or a niche topic, AI can intelligently recommend the best combination of hashtags for you, making it easy for your videos become top of the hit list. This AI tool has already proven to be an incredibly powerful tool for TikTok creators, generating over 6.4 Billion views from trending #tags.

Hot right now: #marriage #relationships #viral

Fresh #tags: Get ahead of the crowd, here are some new popular hashtags.

Become the next big thing - read here (2 mins)

Discovered by - Sally Nettleton, Co-Founder / Head of Content & Culture

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AM I A BAD PERSON?

Nike’s storytelling for the Olympics has taken on a dynamic and thought-provoking approach, actively engaging viewers in a narrative that challenges traditional notions of heroism and villainy. Through their campaign, Nike masterfully blurs the lines between hero and villain, prompting audiences to question and reevaluate their perceptions of these roles. This sophisticated narrative technique not only enhances the emotional impact of their messaging but also encourages viewers to reflect on their own interpretations of right and wrong.

As a fan of Spiderman it’s intriguing to see how this thematic complexity resonates with personal interests. Willem Dafoe, known for his iconic role as the Green Goblin in the Spiderman series, brings a unique depth to the film as the voiceover artist. His portrayal of the Green Goblin, a character who embodies both charisma and menace, aligns perfectly with Nike’s aim to explore the nuanced duality of heroism and villainy. Dafoe's voice adds an extra layer of intensity and gravitas to the campaign, enriching the viewer’s experience and underscoring the powerful interplay between these contrasting archetypes. This choice of voiceover not only reinforces the film's theme but also highlights the seamless connection between popular culture and innovative storytelling" - watch here (1.5 mins)

Discovered by -  Stuart Grahame, Creative Studio Manager / Producer

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We would love to know anything Brilliant, Brave, Kind, or Magical that's going on in your world that you'd like to share... we may even feature it in next weeks issue.

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Ready to create your next story?

Toucan are a full-service London creative agency specialising in strategic and creative storytelling across brand strategy, campaigns, communications & experiences.

If you would like help getting your story straight, you can book a time in here with Alex Redfarn, Strategic Partnerships Manager.

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