Our week ending 19 July...

WOMENS FOOTBALL - NOT QUITE WHAT IT SEEMS

This great film resurfaces with a great twist from Orange, following its well deserved Cannes Lions Film Grand Prix. While the judges commented that 'WoMens Football' wasn't absolutely perfect in its craft, the idea was so compelling it won out overall. Which goes to show how powerful a good idea wrapped up in a story really is. Whether you're into football or not, this short film will surpise and delight! - read here (2mins)

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HOW TO MAKE LEARNING AS ADDICTIVE AS SOCIAL MEDIA

‍The creator of Duolingo, Luis von Ahn gives insight in how he harnesses the psychological techniques of social media and mobile games to get you excited to learn — all while spreading access to education across the world - watch here (1mins)

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BRIDGERTON UNIVERSE ADDS £275M TO UK ECONOMY

The “Bridgerton effect” has been hard to ignore since the drama first appeared on our screens, inspiring clothing and interiors trends with a period twist and helped make afternoon tea and visiting stately homes sexy.  Anna Mallett, the vice-president of Europe, the Middle East and Africa production at Netflix says “As well as an economic boost, the shows have had a huge cultural impact,” she said. “The UK is our home and this is one part of our huge investment in creating stories our members will love” - read here (2mins)

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NIKE CREATES A LEGENDARY STORY FROM THE PAST

Blast from the past - Nike creates a legendary story from 2010's football's legends. As well as Vuvuzelas, the 2010 World Cup was also famous for Nike's once-in-a-lifetime ad featuring the best of the best of the world of footballing. It's an epic story following the aspirations of stars like Rooney, Ronaldo, and Homer Simpson all weaved together in an awe-inspiring mega ad.  "They don't make em' like that anymore!" Enjoy" -  watch here (3mins)

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