Our week ending 16 August...

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LONDON WELCOMES HIGHEST NEW EVENT SPACE: 22 HORIZON

Horizon 22, located in towering skyscraper, the 58th floor of 22 Bishopsgate is London's newest and tallest event space, standing as a beacon within the city's iconic skyline in the heart of the financial district. Now dubbed as the highest event space in London, Horizon 22 is designed to impress, providing a sophisticated and modern setting for a variety of gatherings, from high-profile corporate events to exclusive private functions.

When you're planning your next in-person event, with a seated capacity of 280 and standing 500, this location is sure to elevate everyone who experiences the space - read here (2mins)

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EXPLORING EMOTIONS THROUGH COLOUR

‍‍An infographic from the emotional intelligence agency, Six Seconds, vividly illustrates the intricate nature of human emotions and their profound impact on behaviour. The infographic delves into how the choice of colour in creative work can significantly influence an audience's emotional response, shaping their perceptions, moods, and actions. By showcasing the connection between specific colours and the emotions they evoke, Six Seconds emphasizes the power of colour as a tool for communication in various creative fields, from marketing and design to art and media.

This visual guide not only highlights the complexity of emotions but also provides valuable insights into how strategic colour selection can drive engagement, provoke desired responses, and ultimately influence behaviour in meaningful ways -read here (2mins)

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WE ARE NOT DOOMED!

Journalist Angus Hervey is on a mission to shine a light on the feel-good news stories of global progress that often go unnoticed by mainstream media. In a world where negative headlines dominate, Hervey seeks to offer a refreshing perspective by highlighting the positive developments and breakthroughs that occurred over the past year. From advancements in healthcare and education to environmental successes and social justice victories, Hervey’s stories serve as a reminder that, despite the challenges we face, there is much to celebrate.

If you’re looking for a more positive outlook and a boost of optimism, Hervey’s collection of uplifting news provides a much-needed antidote to the usual doom and gloom, showcasing the progress humanity continues to make around the world - watch here (8.5mins)

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COORS LIGHT TURNS REAL LIFE MOMENT INTO VIRAL CAMPAIGN

In 2023, Coors Light creatively capitalised on Angels player, Shohei Ohtani's memorable "Billboard Smash" incident in American baseball by launching a special commemorative can. This marketing move not only celebrated the iconic moment when Ohtani's powerful hit shattered a billboard but also served as an innovative way to enhance fan engagement. By tying their brand to a widely recognised and talked-about sports event, Coors Light tapped into the excitement and passion of baseball fans, creating a unique connection between the brand and its audience.

The commemorative can not only commemorated this remarkable sports feat but also cleverly told the Coors Light brand story, aligning itself with the energy, strength, and unexpected surprises that Ohtani embodies. Through this campaign, Coors Light reinforced its brand identity while offering fans a tangible piece of history, blending sports culture with brand experience in a memorable way - watch here (2mins)

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