Our week ending 25 October...
BRIGHT FUTURE FOR AFRICA:
Big development as the World Bank's commitment of $90 billion to electrify Africa by 2030, aiming to bring power to 300 million people. This initiative isn’t just about electricity; it’s about unlocking a continent’s potential. Imagine the possibilities! With an initial pledge of $30 billion from the World Bank and the African Development Bank, we are witnessing the start of a massive effort to transform lives and drive economic growth.
This electrification initiative is projected to create the largest development gains since the 1990s, according to Bloomberg. For brands and businesses, this represents an unprecedented opportunity to engage with new markets, foster innovation, and make a meaningful impact. As the lights turn on across Africa, new avenues for business will emerge. From technology and telecommunications to renewable energy and consumer goods, the potential is relentless.
Brands that position themselves to meet the needs of this growing market will not only gain a competitive edge but also contribute to positive change in communities.
Read here (2 mins)
Discovered by - Rachel Hepburn Marketing Director
INDO-PACIFIC MOONSHOT:
This initiative is not just a cause; it’s a mission close to my heart.
The United States, Australia, India, and Japan have launched a collaborative effort to combat cervical cancer in the Indo-Pacific region. With billions of dollars pledged from governments, philanthropic partners, and multilateral organisations, this cancer moonshot aims to make a significant impact. One of the most exciting commitments comes from India, which plans to distribute an incredible 40 million doses of the HPV vaccine.
This vaccine is a crucial tool in preventing cervical cancer and could save countless lives. What excites me most about this initiative is its potential to unite countries and communities in the fight against cancer. By combining resources and expertise, these nations are not only addressing a critical health issue but also fostering collaboration that could serve as a model for future global health initiatives.
As storytellers, we have the unique opportunity to amplify this message and inspire action. Sharing stories of those impacted by cervical cancer, highlighting the importance of vaccination, and showcasing the collaborative spirit of these countries can resonate deeply with our audience. Together, we can advocate for awareness, prevention, and support for those affected.
Read here (5 mins)
Discovered by - Rachel Hepburn Marketing Director
DEFYING REALITY:
The Paradox Museum near Harrods in Knightsbridge, isn’t just another immersive exhibit; it’s a daring exploration of perception and imagination. Here, gravity-defying rooms and captivating camouflage illusions challenge our understanding of reality, inviting visitors of all ages to engage in a playful dance with the unexpected.
It’s a place where wonder reigns supreme, encouraging us to step outside our comfort zones and embrace the brilliance of the world around us.The Paradox Museum reminds us of the magic that lies in creativity and exploration. Let’s continue to seek out such experiences, to be brave in our pursuits, and to nurture kindness and connection in everything we do. Together, we can inspire one another to live brilliantly and discover the extraordinary in the everyday.
Find their website here to find out more!
Discovered by - Sally Nettleton Co Founder / Head of Content & Culture
WOMEN IN STORYTELLING:
As a female-founder and led agency, it is incredibly important to talk about women leaders in storytelling. When female leaders share their stories, they not only inspire other women and girls but also reshape the narratives we all live by. Unfortunately, many women hesitate to speak up due to ingrained biases and societal expectations. It’s disheartening to see how women are often penalised for asserting themselves, as highlighted by research from Yale's Victoria Brescoll. The fear of backlash can lead to silence, but this silence perpetuates the status quo.
Moreover, women frequently face misconceptions about storytelling. Some fear that sharing their achievements will come off as bragging, while others believe they should focus on collective success rather than their own experiences. This mindset not only undermines their individual contributions but also contributes to workplace gender bias. Studies show that women who don’t share their stories are less likely to be promoted, even when they outperform their male peers. By empowering women to voice their experiences, we can challenge biases and inspire a culture where women feel valued.
Discovered by - George Tubb Marketing Executive / Intern
Read here (2 mins)
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